# What We Do

SwanDao wants to break the cycle of early-stage investments in high-potential NFT projects, which typically see large traditional VCs buy out stacks of tokens or NFTs in strategic, seed, and private sale investment rounds at far lower prices than retail investors got during the public sale. These VCs would then dump their holdings NFT on retail investors to secure an easy profit, while simultaneously damaging sentiment surrounding the NFT project.

Instead, we believe in cultivating long-term partnerships with the NFT projects we support, helping to establish healthy, natural growth that builds lasting success.
